Why Publishing Your Business “Know How” in a Book is a Brilliant Strategy

Have you ever sat down after a long day, reflecting on your entrepreneurial journey, and thought, "I could write a book about this"? If so, you're in good company. Surveys reveal that up to 80–90% of people dream of writing a book one day. Yet, the journey from thought to manuscript completion is one few successfully undertake.

Why share your know how in a book?

In today's digital age, where business cards are easily lost and LinkedIn profiles are abundant, a book stands out as a tangible testament to your expertise. It's not just another item to hand out; it's a conversation starter, a credibility builder, and a legacy creator.

When you encapsulate your knowledge within the pages of a book, you're not just sharing; you're establishing instant credibility and authority in your field. A book carries weight—literal and metaphorical. It positions you as an expert who has more to offer than just a quick chat or a fleeting online interaction.

But the reach of a book goes beyond mere credibility. It acts as a lead generator, leaving readers wanting more. More knowledge, more insights, more of you. It opens doors to speaking engagements, consulting opportunities, and new business ventures, each page serving as a bridge to the next opportunity.

Moreover, a well-crafted book can become a steady source of income. Whether through direct sales, enhanced business opportunities, or associated workshops and courses, it can diversify your income streams and contribute to financial growth.

‘Since publishing my book “Clarity to Make Your Mark”, the number of speaking engagement invitations that I have received is 10x. I’ve won several awards, including international awards which has helped propel my positioning in the market as a go-to in my industry for marketing, personal branding and energy elevation.’ Jessica Ritchie

Perhaps most significantly, sharing your business acumen can empower others. It's not just about what you've learned; it's about passing on that knowledge, helping others avoid pitfalls and replicate successes.

This is the foundation of a lovely legacy. Long after the last page is turned, your book continues to impact lives, imparting wisdom to current and future people. It's a gift that keeps on giving, ensuring that your influence endures as part of your enduring professional legacy.

How to get started

Your story is a rich tapestry of experiences, yet only about 3–5% of aspiring authors ever complete their book. It's not just about starting; it's about crossing the finish line with a story that resonates and inspires. But how do you achieve success and become the proud author you have always dreamed of becoming?

1. Know your audience

Who will benefit most from your book? Remember, a well-targeted message is more impactful. Whether your audience is budding entrepreneurs, industry peers or mums of teensagers knowing them well shapes your narrative.

2. Identify your core message

Every great book begins with a clear, compelling message. What's at the heart of your story? Take the time to sift through the wealth of your unique lessons and insights. Remember, this isn't a showcase of accolades—it's about distilling wisdom born from years in the trenches, wisdom that can only be earned, not learned.

Consider the last event you attended. Although everyone gathered in the same space, each person had a different prelude to their arrival. Some journeyed by car, some by bus. Others began the day with a leisurely walk with the dog, a hearty breakfast, and arrived with time to spare, while a few dashed in, breathless and flustered from a battle with the snooze button. Every seat was filled, yet behind each attendee was a tale as varied as the paths they walked.

Your entrepreneurial voyage shares this mosaic of narratives. It's rich with unique encounters and decisions that have shaped your outlook and success. That's what your readers want to delve into—the real, unembellished account of what it took to get you where you are today.

Spend some time getting to know your reader and their needs, what do they want from your book and message?

3. Set realistic goals

With less than a fraction of started books reaching publication, setting clear, achievable goals is crucial. What do you want your book to achieve? Align these goals with your broader business strategy for a cohesive outcome.

Map out when you are going to write, break down the word count into achievable chunks. If you plan on writing 30,000 words don’t think about the final outcome. When I was writing my first book, I aimed to write 1000 words a day. That seemed achievable and wasn’t overwhelming.

4. Structure your content

A common barrier to book completion is overwhelming content organisation. Think of your book as a structured conversation with your reader. Break down your narrative into digestible chapters that build upon each other. Start with the end in mind and have a clear plan, writing a chapter willy nilly will end up as a confusing mess and you will quickly lose track of where you are at.

5. Be resilient

Facing challenges like writer's block or time constraints? You're not alone. Apply your business resilience to your writing. Set aside dedicated time, and don’t be afraid to refine your ideas continually.

A great way to stay on track is working with an accountability buddy or writing coach, someone you can check in with and share your writing goals. Also tell family your writing agenda and that these times are non-negotiable.

6. Embrace vulnerability

Sharing your failures alongside your successes can be daunting but powerful. It's the human elements of your story that will connect deeply with your readers, offering them genuine value.

It's in these stories—more than any data or figure—that your book becomes memorable. Your authenticity is the glue that makes your words stick with your readers long after they've turned the last page.

7. Make it a good read

Consider the unread books on your shelf. What halted your progress through their pages? Was it the over use of industry speak, the dryness of pure fact without personal touch, or simply a topic that didn't resonate? Reflect on those books you couldn't put down—the ones that captivated you from cover to cover. More often than not, these books had a heartbeat, a vulnerability that echoed your own experiences or piqued your curiosity.

Your book should be an open invitation to readers, a space where they can see their reflections in your stories. As you write your chapters, incorporate real-life experiences. That's how you create a book that not only gets picked up but cherished and recommended.

While many dream of writing a book, the journey to realising this dream can be riddled with hurdles. But remember, as an entrepreneur, you've already mastered the art of turning challenges into opportunities. Your book, much like your business, can become a beacon of inspiration and wisdom. Start today, one word at a time, and be among the distinguished few who turn their book-writing aspirations into a published book.