Marketing
Why Publishing Your Business “Know How” in a Book is a Brilliant Strategy
Have you ever sat down after a long day, reflecting on your entrepreneurial journey, and thought, “I could write a book about this”? If so, you’re in good company. Surveys reveal that up to 80–90% of people dream of writing a book one day. Yet, the journey from thought to manuscript completion is one few…
Read MoreUnderstanding ISBNs and Key Aspects of Self-Publishing
Embarking on the self-publishing journey can be exhilarating and overwhelming for any entrepreneur-author. It’s a path paved with potential, but also filled with industry jargon and technicalities that can be bewildering. Here I break down these terms and processes, ensuring you’re not just crossing t’s and dotting I’s, but truly comprehending the ins and outs…
Read MoreDo You Judge a Book by its’ Cover?
Recently, I found myself amidst a delightful mix of fellow book enthusiasts in the vibrant and somewhat chilly city of Melbourne. As a book nerd, it felt like coming home to spend time with likeminded people during a day dedicated to judging books for the Australian Business Book Awards, or ABBAs for short. Picture a…
Read MoreAuthors Websites Help Published Authors Sell More Books
Authors websites are no longer a nice to have – they are essential. Here’s five major benefits of having a great website to build your online reputation, showcase your expertise and sell your book.
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