Marketing

Have you ever noticed how a tiny seed can transform into a flourishing plant? It’s a beautiful reminder that from the smallest beginnings, incredible things can grow. This is a lot like the journey of writing a book. Every story starts with just a spark of an idea, nurtured with passion and care, and eventually…

Have you ever sat down after a long day, reflecting on your entrepreneurial journey, and thought, “I could write a book about this”? If so, you’re in good company. Surveys reveal that up to 80–90% of people dream of writing a book one day. Yet, the journey from thought to manuscript completion is one few…

Embarking on the self-publishing journey can be exhilarating and overwhelming for any entrepreneur-author. It’s a path paved with potential, but also filled with industry jargon and technicalities that can be bewildering. Here I break down these terms and processes, ensuring you’re not just crossing t’s and dotting I’s, but truly comprehending the ins and outs…

Recently, I found myself amidst a delightful mix of fellow book enthusiasts in the vibrant and somewhat chilly city of Melbourne. As a book nerd, it felt like coming home to spend time with likeminded people during a day dedicated to judging books for the Australian Business Book Awards, or ABBAs for short. Picture a…

Authors websites are no longer a nice to have – they are essential. Here’s five major benefits of having a great website to build your online reputation, showcase your expertise and sell your book.